Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 11

Finance Marketing P&L ROI 11

Harvard Business Review

FEBRUARY 16, 2018

Roger Schwarz. The wars between departments doubled the time required to bring a new product to market because teams were often given conflicting directions. The business unit teams focused on talent, customer segmentation, and marketing. And when they do, leaders are more inclined to use power responsibly.

P&L 10

P&L How To Finance Metrics 10

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Nash Equilibrium, Pareto Principle). Mayer, James H. Davis and F.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

MARCH 26, 2013

The party has been selling pretty much the same product for more than three decades now, while market conditions have changed. It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. Lafley and Roger L.

Brand 8

Brand Productivity Products P&L 8