Marketing Report Stephenson Technology 
Harvard Business Review
AUGUST 14, 2012
As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. Dick, of course, gave us the billboards of Minority Report , recognizing and calling out personalized offers to people on the street.
Harvard Business Review
JULY 9, 2013
The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. But it is not insoluble.
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