Harvard Business Review

MAY 4, 2012

Asked to make their own assessments, students who attended the offending team's college reported seeing half as many illegal plays as did students from the opposing institution. It was inspired by comments from author Neal Stephenson, who espoused the latter view in a Q&A at MIT. And why not?

Stephenson 11

Stephenson Film Media Innovation 11

Harvard Business Review

AUGUST 14, 2012

As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. Dick, of course, gave us the billboards of Minority Report , recognizing and calling out personalized offers to people on the street.

Stephenson 9

Stephenson Customer Loyalty Wilde Loyalty 9

Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. Marquee is good, a perfect match is better.

Brand 8

Brand Stephenson PR Reference 8