Leading Blog

DECEMBER 12, 2022

More than two-thirds of them never deliver a positive return to investors. The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. False Positives.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Harvard Business Review

OCTOBER 2, 2014

It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. But is that really right? Income data is from the U.S.

Mass Marketing 12

Mass Marketing Marketing Brand Meyer 12

The Horizons Tracker

APRIL 28, 2022

One could certainly be forgiven for not recognizing such a picture, especially if you’re a regular reader of the technology press, which features a daily exposition of the vast sums being raised by startups around the world. An environment of creative destruction most definitely is not present. A different picture.

Entrepreneur 96

Entrepreneur Venture Capitalist Mass Marketing Globalization 96

Harvard Business Review

OCTOBER 19, 2016

For example, Gillette has successfully encouraged consumers to trade up again and again by continually introducing razors with the latest and greatest shaving technology. This “Goldilocks” strategy of positioning premium products such that they’re not too expensive, but not too cheap is uniquely suited to established brands.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

DECEMBER 3, 2010

It's rare that a technological innovation creates debate both in the Anthony household and among my colleagues, but Microsoft's Kinect had done just that. The core issue: did Microsoft over-stretch in its effort to transform the gaming market? My wife saw a commercial for Kinect, and said, "I assume you'll want that for Christmas.".

Mass Marketing 14

Mass Marketing Technology Video Long-term 14

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. This post is part of the HBR Insight Center Growing the Top Line.

Engineering 12

Engineering Forrester Software Mass Marketing 12

Harvard Business Review

MARCH 12, 2018

But when some CEOs in this position look at the people they employ, they discover a problem: a swath of their existing team doesn’t have the necessary skills or metabolism for change to meet the new challenges. Gerald Lord/Getty Images. Many legacy companies would like to transform themselves into agile, talent-first organizations.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8