Mass Marketing Productivity Project Technology 
Harvard Business Review
OCTOBER 2, 2014
It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. Since those early days, did Apple’s products become more available to the middle class?
Harvard Business Review
APRIL 29, 2016
Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. Product design considerations in the IoT 1.0
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Harvard Business Review
JUNE 22, 2016
Mintel’s 2015 American Lifestyles report projects that vacations, dining out, and other experiential categories will drive the growth in total consumer spending. The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Personalization is expected.
Harvard Business Review
DECEMBER 2, 2010
Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.)
Harvard Business Review
FEBRUARY 29, 2012
It will help us decide what we make, how much we make, and how we finance that production. Let's think about the way that changes our modes of production. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. Big Isn't Enough.
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