Harvard Business Review
APRIL 18, 2016
There are a variety of ways to calculate a return on investment (ROI) — net present value , internal rate of return , breakeven — but the simplest is payback period. What is payback period? ” The shorter the payback period, the better.
Harvard Business Review
FEBRUARY 7, 2012
We worship internal rates of return (IRR) to our detriment. When it comes to green projects, this narrowly-defined measure of "payback" is particularly destructive. The typical (but evolving) view is that all sustainability initiatives are either an expense and/or should only happen if they meet the strictest hurdle rate.
Harvard Business Review
JUNE 22, 2015
. “It’s one of the more popular ways that managers calculate marketing ROI,” says Avery, pointing out that other common ones include calculating the investment payback period, calculating an internal rate of return, and using net present value analysis.
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