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Don’t Turn Your Sales Team Loose Without a Strategy

Harvard Business Review

It reorganized its sales force to focus on specific segments within the hospital market, and trained both its sales and service teams (which now visited sites early in the sales cycle) on outcome-based selling. Next, Alphatech set out to redesign its sales processes in order to support its new strategy. It did this in a few ways.

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How Companies Can Use Investors to Their Advantage

Harvard Business Review

It would implement targets linked to shareholder value, including ROE and ROIC. It’s a core part of the CFO’s work: Last year Oka personally met with 145 investors and his IR team collectively met with more than 500.

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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business Review

A veritable alphabet soup (ROA, RONA, ROIC, ROCE, IRR, MVA, APV, and the like) exists to measure our financial capital. Teams of financial planning and analysis professionals measure actual and expected results for financial capital. But today’s great CEOs need to be equally great at managing human capital. Measure it.