Rich Gee Group

JANUARY 5, 2011

I’m regularly on the road to travel, meet new people, network, and bump into friends and colleagues. At the same time such shops have to understand they might have the best brew on planet, but it is not the USP for them. I run a 21st century business: I have a home office where I coach. Starbucks is perfect for #3.

USP 297

USP Licensing Media Industry 297

N2Growth Blog

APRIL 25, 2010

Walking into these organizations is often like traveling back in time 20 years. The Costco experience isn’t what it used to be, US auto manufacturers continue to struggle, the banking industry has been crippled, and government agencies (pick one…USPS, IRS, DMV, etc.)

Loyalty 419

Loyalty Blog Brand Follow-up 419

CO2

JANUARY 4, 2011

One of the greatest lessons Sid taught Rick and I was USP (Unique Selling Proposition). Technology and its role in travel 2.0 When ever we had a discussion at the board meeting or over any business discussion he would ask what is your Unique Selling Proposition. Pulse Meme Feed What Is Your Brand Against?

Execution 88

Execution Blog Executive Coaching USP 88

Harvard Business Review

JULY 19, 2017

Consider how the United States Postal Service (USPS) automates mail sorting. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5% zip codes and cities, the USPS can now process upwards of 36,000 pieces of mail per hour.

USP 8

USP Airlines Productivity Products 8