N2Growth Blog

NOVEMBER 26, 2018

Research by Gallup, as reported in The State of the American Workplace in 2013, discovered that roughly 70% of workers were disengaged. Some may be engineers, marketers, finance directors, or salespersons. With input from their managers, peers, and teams, leaders know what they need to focus on when it comes to their development.

Leadership Development 322

Leadership Development Development Leadership Self-aware 322

Harvard Business Review

DECEMBER 9, 2013

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Vertical Sales Adoption. SMB Specialization. Inside Sales Roles.

Metrics 11

Metrics Telecommunications Telemarketing Software 11

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). This lack of an analytical approach has traditionally formed a barrier between marketing and finance.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. That helped account managers focus their pitch on the client’s business issues and build rapport. And that really is on the backs of marketing.”

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

SEPTEMBER 10, 2015

As a result, tech-sector employment has declined as a percent of the workforce, from 11% in 2006–2008 to 9% in 2013. billion in 2013. To answer these questions, we built a database of 112 Israeli companies founded between 1996 and 2013 that have met or exceeded $20 million in revenue. But is all of that changing?

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8