Morning Advantage: A Serious Attempt at "Pay What You Want"
Harvard Business Review
SEPTEMBER 11, 2012
Despite their families’ insistence that their idea was a little off-the-wall, Susan Walvius and Michelle Marciniak quit their successful coaching careers to found Sheex, a company that manufactures bedsheets made from the same synthetic poly-spandex fabric used in athletic apparel by brands such as Under Armour.
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