Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. Even The New York Times —which, as I’ve noted , has not run its business well— achieved 8% net margins in 2013—not great, but not exactly a tragedy either.
Harvard Business Review
FEBRUARY 25, 2015
According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before. ” Retailers have also discovered that catalogs can be used for high quality content marketing.
Expert insights. Personalized for you.
9 
Let's personalize your content