Strategy Driven

AUGUST 14, 2013

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

Innovation 58

Innovation Strategy Customer Loyalty Loyalty 58

Strategy Driven

APRIL 22, 2013

Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. In less than two hours I had 9 new followers, and 43 re-tweets or favorites that reached (influenced) MORE than 75,000 people. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Here are 3.5

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Harvard Business Review

OCTOBER 21, 2016

Fostering innovation. Investing in sustainability is not only a risk management tool; it can also drive innovation. Nike embedded sustainability into its innovation process and created the $1 billion-plus Flyknit line, which uses a specialized yarn system, requiring minimal labor and generating large profit margins.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10

P&L Banking Marketing Call Center 10