Remove 2013 Remove Customer Loyalty Remove Operations Remove Technology
article thumbnail

The Internet-Connected Engine Will Change Trucking

Harvard Business Review

In 2013, the company released a service called Virtual Technician to help existing drivers while also enabling new business models and revenue streams. By capturing information that formerly was available only from an in-person diagnostic test, Daimler Trucks North America creates customer loyalty and reduces risk for commercial drivers.

article thumbnail

The Internet-Connected Engine Will Change Trucking

Harvard Business Review

In 2013, the company released a service called Virtual Technician to help existing drivers while also enabling new business models and revenue streams. By capturing information that formerly was available only from an in-person diagnostic test, Daimler Trucks North America creates customer loyalty and reduces risk for commercial drivers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. This can disrupt a firm’s ability to operate on schedule and budget. These require sophisticated, sustainability-based management. ” Improving risk management.

article thumbnail

The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Customer journeys are complex and crisscross the organization. And that really is on the backs of marketing.”

P&L 10