Harvard Business Review

JULY 2, 2015

Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Is that smart? Not really, suggests our analysis.

Marketing 8

Marketing Benchmarking Globalization Construction 8

Harvard Business Review

MAY 28, 2014

That suggests that they may be trying to persuade firms to buy the device and develop applications for it. Sure enough, in April Google announced “ Glass for Work ,” an initiative aimed at developing more work-related apps on the Glass platform. Should Google revise its strategy to pursue that opportunity? Innovation Strategy'

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Strategy is how the business will achieve it.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

APRIL 4, 2014

Cellairis had tinkered with its core strategy, one that had been working beautifully, and it had turned ugly. System-wide revenue for 2013 was $350 million – seven times revenue for 2005. By mid-2013, the company was chugging along at a $200 million annual revenue rate. Tinkering can kill midsize companies.

Strategy 8

Strategy Wireless Company Retail 8

Harvard Business Review

MAY 6, 2013

Economic performance for organizations whose CIOs were part of the overall development of strategy outpaced that of other organizations by a scale of two to one as discovered in our Economist and HBR studies. Define Your Strategy. To that end, the role of the CIO must be strategic instead of tactical. IT management'

CIO 8

CIO Hamel Technology Tactics 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). By May 2013 it had sold fewer than 3,000 vehicles.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8