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Morning Advantage: An Ad Campaign with Real Staying Power

Harvard Business Review

The Silver Bullet Fix (Project Syndicate). “No No action has been proven to do more for the human race than the education of female children,” says India’s minister for HR development, Sashi Tharoor, and certainly he’s not the first to say so. Five Trends to Ignore in 2013 (Inc.). TIME-SINK CITY. Big Data is a fad.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). The opportunity is enormous. And let’s hope it generates demand.’”

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How Brigham & Women’s Funds Health Care Innovation

Harvard Business Review

Since 2013, we have tapped our front lines – our 1,500 physicians and thousands more nurses, PA’s, pharmacists and other clinicians – for ways to improve care and reduce costs, using an innovation incubator model that adapts venture capital investment approaches to find and scale the best ideas.