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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight.

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How Midsized Companies Can Avoid Fatal Acquisitions

Harvard Business Review

But in 2010 (at $13 million in revenue), management decided that to grow, the firm needed to buy other companies. They have strong due diligence skills. The reason is that conducting due diligence will be costly and arduous because small companies often have poor reporting and accounting systems.

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What to Know About Doing Business in Iran

Harvard Business Review

However, oil prices have dropped more than 60% since the interim nuclear deal in November 2013. And alongside the country’s bad debt (some estimates say it is $40 billion ), sanctions were commonly evaded through money laundering , which discouraged foreign banks from operating locally. The Opportunities.

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Research Shows That Smaller M&A Deals Work Out Better

Harvard Business Review

The management understood that doing three deals a year meant they had to do due diligence on 20 companies and submit five bids. In 2013 PCC acquired Permaswage SAS, a manufacturer of aerospace fluid fittings, for $600 million and divested its Primus Composites business. Corning spent a net $3.2

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4 Types of Activist Investors and How to Spot Them

Harvard Business Review

According to Schulte, Roth & Zabel’s Activist Investing 2015 Annual Review, a total of 344 companies worldwide were subjected to activist demands in 2014, up 18% from the 291 recorded in 2013. And they are usually not apprehensive about replacing the current management team to boost efficiency and performance.

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