article thumbnail

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight.

article thumbnail

Don't Abandon Crowdfunding -- Manage It

Harvard Business Review

I also agree that due diligence is an imperative — and is often overlooked by crowdfunders as impractical or overly complex. will not be legalized until 2013). And finally, I concur that a crowd mentality can frequently encourage those who invest to be stupid.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why One Executive Quit Business Travel Cold Turkey

Harvard Business Review

Last year Feld, who is managing director at Foundry Group and co-founder of TechStars, announced he would no longer travel for business. Over the first half of 2013, I struggled through a deep depressive episode – my third as an adult. The physical impact was real: I had deluded myself into thinking that I had ways to manage it.

Travel 11
article thumbnail

How Midsized Companies Can Avoid Fatal Acquisitions

Harvard Business Review

But in 2010 (at $13 million in revenue), management decided that to grow, the firm needed to buy other companies. They have strong due diligence skills. The reason is that conducting due diligence will be costly and arduous because small companies often have poor reporting and accounting systems.

article thumbnail

An Activist Investor Lands in Your Boardroom — Now What?

Harvard Business Review

More than 200 activist-investor initiatives hit companies in 2013, a seven-fold increase over a decade earlier. Contrary to the adverse experience of some governing boards, activist investors can actually prove to be a leadership asset on the board rather than a disruptive force—providing the boardroom is well-managed and led.

article thumbnail

What to Know About Doing Business in Iran

Harvard Business Review

However, oil prices have dropped more than 60% since the interim nuclear deal in November 2013. The best way to identify new partners involves in-person due diligence. But managing expectations about the country’s trajectory is crucial for building an effective strategy. The Opportunities.

article thumbnail

Research Shows That Smaller M&A Deals Work Out Better

Harvard Business Review

The management understood that doing three deals a year meant they had to do due diligence on 20 companies and submit five bids. In 2013 PCC acquired Permaswage SAS, a manufacturer of aerospace fluid fittings, for $600 million and divested its Primus Composites business. Corning spent a net $3.2

CAGR 8