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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. MasterCard had always been a data-driven organization. Rajamannar involved finance early. His artillery: Advanced Big Data analytics. Inside Intel. The result has been transformational.

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Effective Handling of Employee Personal Problems is Critical to Maintaining Workforce Efficiency

Strategy Driven

It is also a function of managers to ensure that employees are happy and motivated so that they contribute positively on a long term basis to the organization. For example, if an employee is constantly travelling, you might consider assigning them to a desk job until life stabilizes. Consider leaving a comment! All rights reserved.

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50 Companies That Get Twitter – and 50 That Don’t

Harvard Business Review

They have given their social media staff a clear mission and a great deal of autonomy; the account’s managers chat with customers, offer up front to solve problems, and empathize with frustrated travelers. The energy, finance, and technology sectors tend to tweet using a male-biased tone of voice.

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Africa’s Unique Opportunity to Promote Inclusive Growth

Harvard Business Review

The African Development Bank (AfDB) is the most visible organization tasked with shepherding that inclusive innovative growth. The AfDB has the strongest credit rating of any organization in Africa and in 2008, it surpassed the World Bank in lending to Africa , a signal of Africa’s growing agency in its own development.

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The Benefits of Hiring Your Best Customers

Harvard Business Review

These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth. Good leadership certainly helps, but more often than not, the organization will revert to business as usual. It’s not for everyone.

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8 Tech Trends to Watch in 2016

Harvard Business Review

Trends are a way of seeing and interpreting our current reality, providing a useful framework to organize our thinking, especially when we’re hunting for the unknown. News organizations will soon use bots to sort and tag articles in real time. In 2013, technical glitches caused a three-hour stop at the Nasdaq.

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