Strategy Driven

JULY 7, 2013

Forrester Research Report : The Business Impact of Mobile Engagement. In interviews with more than 100 mobile innovators, they have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. by Salesforce.com.

Forrester 64

Forrester Report Resources Business Intelligence 64

Harvard Business Review

JUNE 27, 2013

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Yet the number of salespeople continued to grow. Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Self-aware 8