Remove 2013 Remove Human Resources Remove Incentives Remove Technology
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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. And that really is on the backs of marketing.”

P&L 11
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A Couple Reasons to Smile About

Women on Business

Finally, after tough negotiations with Republican leaders, the President announced a comprehensive tax package that not only addressed income, capital gains and estate tax rates, but also the AMT, unemployment insurance and many expiring individual and business tax credits and incentives. What’s in the Tax Bill?

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The GOP’s Wellness Bill Would Give Employers Too Much Power

Harvard Business Review

This figure is likely to decline as genetic testing technology improves and more vendors get into the market. Experts in the field have not endorsed the notion that genetic testing for chronic disease predisposition is effective, though that could change as the technology improves. On paper, that is an “incentive.”