Strategy Driven

MAY 12, 2014

World War II was in full swing, the mood of the country was nervous, and Napoleon Hill – and his colleague Dale Carnegie – were screaming, “Make friends, be positive, believe in yourself, be influential, develop a goal and a plan, articulate yourself clearly, dedicate yourself to excellence, take directed action, and encourage others to do the same.”

Customer Loyalty 51

Customer Loyalty Competitive Advantage Books Seminar 51

Harvard Business Review

JULY 15, 2014

You can then decide on where to focus your marketing, product development, customer acquisition, and retention efforts. To use the interactive, adjust the sliders on the left hand side to see how each factor influences the CLV over five years and expected customer contribution margin for each year. .

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

OCTOBER 21, 2016

Managing risks therefore requires making investment decisions today for longer-term capacity building and developing adaptive strategies. Recognizing the growing consumer interest in sustainable products and looking to solve consumer challenges such as high energy costs, CPG companies have developed new products to gain access to this market.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8