Despite Dire Predictions, Salespeople Aren’t Going Away
Harvard Business Review
MARCH 31, 2016
Fast forward to 2015. Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets. Is this another doomed prediction?
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