2015 B2C Marketing Operations 
N2Growth Blog
SEPTEMBER 28, 2020
The inaugural version of our Top CHRO List was published on Forbes in 2015. In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Selection Methodology.
Harvard Business Review
NOVEMBER 20, 2018
For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.
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Harvard Business Review
APRIL 2, 2015
B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins.
Harvard Business Review
JUNE 20, 2018
There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.
Harvard Business Review
DECEMBER 18, 2017
In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences. ” Read More from Microsoft.
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