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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

The inaugural version of our Top CHRO List was published on Forbes in 2015. Find HR’s hand (in a good way) in everything as an enabler and contributor to operations flowing all the way through to customer/client satisfaction. Beth is another former operator who really understands the business and their 37,000+ workforce.

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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

” The intention was right, but there was no operational impact. In 2015, a sales rep earned commission on everything they closed. All of these examples are B2C. If your business is B2C, the train is about to leave the station. I made a couple mistakes along the way. ” Neither of those things worked. .”

B2C 13
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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. This is essential to determine where in the organization impact is most needed.

USP 8
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Why Self Image Matters in B2B Sales

Harvard Business Review

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Powerful brands (think Apple and Nike) reinforce customers’ positive self-image. We labeled these company value, professional value, and identity value.

B2B 8
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What Western Companies Need to Know About Partnering with Startups in India and China

Harvard Business Review

About the Research These insights stem from a three-year study (2015-18) in which 102 interviews were conducted with multinational executives, startup entrepreneurs, accelerator managers, government officials and industry experts in China and India, chiefly in the cities of Bangalore, Beijing, and Shanghai.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences. Real Madrid is one of the most recognized soccer franchises in the world. With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement.

Sports 8