N2Growth Blog
SEPTEMBER 28, 2020
The inaugural version of our Top CHRO List was published on Forbes in 2015. Those roles included; corporate marketing, on the Global B2C Strategy Team, Corporate Learning and Talent Development as the U.S.
Harvard Business Review
NOVEMBER 20, 2018
In 2015, a sales rep earned commission on everything they closed. All of these examples are B2C. If your business is B2C, the train is about to leave the station. .” Neither of those things worked. What worked was getting the whole organization behind it — especially Sales and Marketing. The stick was very unpopular.
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Harvard Business Review
MARCH 31, 2016
Fast forward to 2015. In the late 20 th century, a proliferation of media options made buyers aware of products before talking to a salesperson, more so in B2C, but also in B2B markets. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets. Is this another doomed prediction?
Harvard Business Review
JULY 19, 2017
In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. They are also now available at a fraction of the cost compared to even five years ago.
Harvard Business Review
APRIL 2, 2015
B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Powerful brands (think Apple and Nike) reinforce customers’ positive self-image.
Harvard Business Review
AUGUST 4, 2017
She returned in 2015. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. After working at the Bateman Group, the San Francisco–based PR agency for three years, Amy Ziari left the company because she got the “startup bug” and wanted professional experiences beyond PR.
Harvard Business Review
JUNE 20, 2018
About the Research These insights stem from a three-year study (2015-18) in which 102 interviews were conducted with multinational executives, startup entrepreneurs, accelerator managers, government officials and industry experts in China and India, chiefly in the cities of Bangalore, Beijing, and Shanghai.
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