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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

In 2012, an estimate of a trillion internet-connected devices (by 2015!) We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M.

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The On-Demand Economy Is Growing, and Not Just for the Young and Wealthy

Harvard Business Review

The most recent study, conducted in October 2015, surveyed 933 U.S. “Explorers” are the most innovative and optimistic about technology and are early adopters; they make up 41% of on-demand consumers. since 1999. adults sampled at random from a consumer research panel.

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The Sectors Where the Internet of Things Really Matters

Harvard Business Review

Early adopters in these verticals are using the IoT to pioneer new product areas and to find efficiencies that save money or reduce demand for resources. Samsung said at its 2014 investors forum it expects the global Smart Home Device market to reach $15 billion in 2015, almost doubling from 2013’s $7.8 Australia and China.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

The prevalent model of startup cooperation in recent years has been corporate venture capital and accelerators (CVC&A). From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1 Harnessing Big Potential While Minimizing Risk.

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The Rise of the Digital CMO

Harvard Business Review

You can see a strong precedent for this in the open source software movement, which didn''t go mainstream until its early adopters progressed through the ranks. Sometimes it''s a peer to the CMO, perhaps a chief digital officer, which Gartner predicts will be present in 25% of enterprises by 2015. They experiment aggressively.

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Blockchain Could Make the Insurance Industry Much More Transparent

Harvard Business Review

Rather, they can become early adopters of the technology. Admittedly, this shift will be hardest on the established monoliths in the industry, for it will require uncomfortable transparency and price corrections in their business models. In the risk transfer process, at its simplest level, size does not matter.

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60 Countries’ Digital Competitiveness, Indexed

Harvard Business Review

We introduced the Digital Evolution Index in HBR in 2015 to trace the emergence of a “digital planet,” how physical interactions — in communications, social and political exchange, commerce, media and entertainment — are being displaced by digitally mediated ones. Today’s Digital Landscape.