Lead Change Blog

DECEMBER 14, 2015

Failure To Inform – It’s difficult enough to gain competitive intelligence; why would we withhold our own? Editor’s Note: Scott is donating December 2015 proceeds from the sale of his book, Make It Matter: How Managers Can Motivate by Creating Meaning , to the United Way. We admire and applaud your generosity, Scott!

Fashion 150

Fashion Competitive Intelligence Bottom-up Bond 150

Harvard Business Review

JULY 31, 2015

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. On the other hand, management never questions the actual use of this information by employees in brand, product, R&D, marketing, business development, sales, purchasing or any other market-facing function.

Competitive Intelligence 8

Competitive Intelligence Company Drucker Review 8

Harvard Business Review

JUNE 16, 2016

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. Use competitive intelligence differently.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8