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Change management and sales: influencing the buying decision path

Strategy Driven

some sort of change management to ensure that the new and the old work together. Bringing in something new into an existent system – whether it’s a purchase or an implementation – is a change management problem. A Buying Decision Is A Change Management Problem. A Buying Decision Is A Change Management Problem.

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Finding A Prospect vs. Creating A Prospect

Strategy Driven

sitting and waiting for your call, seeking an external provider AND need one at that exact moment, already convinced that none of their vendors or colleagues can manage the problem for them, they will ignore or reject your outreach. Unless a buyer is. You’re seeking a prospect who needs YOUR solution NOW. But what if they are buyers?

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The Twelve Sales Metrics that Matter Most

Harvard Business Review

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Inside Sales Roles. Sales Preparedness.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

Traditional charities use a variety of methods to raise funds from several sources such as writing grant proposals to governments, trusts, and foundations; holding fund-raising galas for wealthy influential people and corporations; directly soliciting via mail and telemarketing; and operating charity shops. Strategy Leadership Competition'