Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. This includes advertising campaigns, social media marketing, and product launches. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

Harvard Business Review

MAY 31, 2013

Consider slide 5, which highlights just how much advertising opportunity there is on mobile devices ( if only we could figure out how to do that ). billion internet users across the globe. Then there''s slide 24, on the rapid growth of fitness data on mobile and wearable devices. But then only 43% of the total actually made such a purchase.

Dunning 8

Dunning Kleiner Kaplan IPO 8

In the CEO Afterlife

MARCH 21, 2011

The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. Ugly to watch. Did you like this?

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. The change in management, which included Bell and Powell, meant a big change in how the company would operate in the following decades.

Brand 100

Brand Brand Management Advertising Management 100