The Horizons Tracker

AUGUST 21, 2023

On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand. The path to becoming a conscientious company is not an easy one.

Company 85

Company Ethics Brand Brand Management 85

Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work to optimize supply chain processes for maximum efficiency.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Brand management is an inside job. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

The Practical Leader

JULY 3, 2019

A deep ethic of “If you’re not serving customers directly, you need to serve those who are” must pervade the organization. Leaders with deep servant leadership or service ethic lead organizations with consistently high service levels. Most Brand Management is Misguided and Makes Things Worse.

Ethics 49

Ethics Brand Management Brand Operations 49

Building Personal Strength

AUGUST 23, 2011

In addition, all these jobs kept him in top physical condition, reinforced his work ethic, and made him a better athlete on the baseball team. He could be counted on to get things done, so he was quickly promoted into management. As a brand manager, he showed a knack for building a business. He stood out among his peers.

Sports 78

Sports Learning-by-Doing Construction Brand Management 78

In the CEO Afterlife

AUGUST 6, 2013

The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

SEPTEMBER 6, 2011

To keep their companies in shape, managers must explain to employees what customers experience and expect. They don't create an ethic of being truly customer-driven. She's the purchasing manager at her company. The head of marketing is typically charged with gathering market research on customers and their expectations.

Process 13

Process Marketing Bottom-up Brand Management 13