Brand Management Ethics Leadership Management 
The Practical Leader
AUGUST 16, 2023
One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. Some managers will complain about a declining work ethic.
The Horizons Tracker
AUGUST 21, 2023
On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand. The path to becoming a conscientious company is not an easy one.
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The Practical Leader
JULY 3, 2019
The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. A deep ethic of “If you’re not serving customers directly, you need to serve those who are” must pervade the organization.
Building Personal Strength
AUGUST 23, 2011
In addition, all these jobs kept him in top physical condition, reinforced his work ethic, and made him a better athlete on the baseball team. The heroes of these stories usually demonstrated strong leadership. He could be counted on to get things done, so he was quickly promoted into management. He stood out among his peers.
In the CEO Afterlife
AUGUST 6, 2013
The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. That’s an understatement.
Harvard Business Review
SEPTEMBER 6, 2011
To keep their companies in shape, managers must explain to employees what customers experience and expect. They don't create an ethic of being truly customer-driven. leadership team realized that to get every employee to connect with customers, they had to find a way to give "the customer" a name and a face. The company's U.S.
In the CEO Afterlife
MARCH 21, 2011
Leadership. Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. PS: I was the Canadian Brand Manager of Brylcreem during the demise. Leadership. In the CEO Afterlife.
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