Strategy Driven

MARCH 1, 2021

Another example, what would you consider an advertorial? Is an advertorial legal—yes. Then, you will enjoy profitable long-term relationships with your readers and advertisers. It’s an advertisement camouflaged to appear as a feature article. But is it ethical?—no! Yes—if it is unethical.

Advertorial 123

Advertorial Ethics Letter Advertising 123

CEO Blog

SEPTEMBER 19, 2017

Not advertorial but for the benefit of the reader - enough the people remember you. And add in the odd email and call and it is long term persistence. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people. Send FB, Twitter and Linkedin updates. 2 - Fail often, Fail fast, Fail cheap.

Advertorial 124

Advertorial Discount Uncertainty Advertising 124

CEO Blog

SEPTEMBER 19, 2017

Not advertorial but for the benefit of the reader - enough the people remember you. And add in the odd email and call and it is long term persistence. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people. Send FB, Twitter and Linkedin updates. 2 - Fail often, Fail fast, Fail cheap.

Advertorial 100

Advertorial Discount Uncertainty Advertising 100

Women on Business

FEBRUARY 6, 2013

Unless it’s paid editorial (advertorial or sponsored post), or you’re a government official, there’s no obligation for the writer to show you the story beforehand. Long-lead publications work several months in advance, and even bloggers keep content schedules. My humble advice below. Implement. Be prepared.

Media 232

Media Advertorial Press Release PR 232

CEO Blog

MARCH 6, 2011

Part of it is short term pain for long term gain (see number 5 in my 11 Tricks for Self Discipline ). I was prepared for an advertorial. For example, reading instead of watching TV involves a bit more work so hence - discomfort. So the key then is to figure out how to make the discomfort less noticeable.

Succession 133

Succession Advertorial Short-term Long-term 133

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. so long as some rules are adhered to. And even if the chosen terms are the clearest and bluntest possible, they still should come with a link to a glossary.

Ethics 8

Ethics Content Guidelines Media 8