Marshall Goldsmith

AUGUST 15, 2011

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107

Advice Execution Marketing Prahalad 107

LDRLB

SEPTEMBER 12, 2013

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Prahalad , the brilliant management guru. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Marshall Goldsmith

SEPTEMBER 26, 2011

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. When is "spinning" a message a good thing? When it is wrong? It is just good business.

Prahalad 110

Prahalad Credit Rating Short-term Long-term 110

Marshall Goldsmith

JULY 18, 2011

o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. Look for market needs that everyone else may not have considered. Be creative.

Ulrich 134

Ulrich Hersey Prahalad Mission Statement 134

Sales Wolf Blog

JULY 9, 2010

Prahalad, but you'll also get the thoughts and opinions of business professionals from successful start-ups, non-profits, and boutique enterprises that serve very specific niches in their respective markets. .  Not only will you find some of the biggest names in business like Alan Mullaly, Mark Zuckerberg, and C.K.

Company 140

Company Human Resources Prahalad Resources 140

Harvard Business Review

JUNE 13, 2012

If you've ever had anything to do with business initiatives among the world's poor — the so-called bottom of the economic pyramid — you've no doubt heard the advice that enterprises in this space need to aim for low prices, low profit margins, and high sales volumes. It's more than just conventional wisdom. Solae closed the pilot.

Microfinance 14

Microfinance Prahalad Bottom-up Banking 14