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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon. It’s only at this stage that today’s customers are prepared to listen. This is fantastic advice. Gretzky, Gates, Zuckerberg: Can they see the Unseen? Did you like this? Share it: Tweet. About John.

Magazine 100
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The Secrets Of Great Scaling

Strategy Driven

You should be placing a strong emphasis on customer satisfaction no matter what stage your business is in, but it’s especially important to make sure you’re not getting distracted by scalability. You’ll be able to reap the benefit of their years in the business, and the advice of someone who’s been in the same position as you in the past.

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The Kinds of Data Scientist

Harvard Business Review

In larger and more sophisticated data operations, more fine-grained roles are necessary. Here are five key areas that contribute to data science operations. In larger operations, each may be a team unto itself. In small organizations, one person will do several of these things. e.g. running Kafka and a Hadoop cluster.

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How to Fund Indian Start-Ups

Harvard Business Review

Even more difficult is to build a business that requires capital out of the gate. However, if you need capital to validate, you are operating in a zone that will be full of very dark hours. But if you need funding in the seed stages, before validation, there is very little capital in the system.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

The biggest bonus is that these 65 experts also shared their greatest content marketing tips and advice, including some common myths. Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. 8 Stellar Ones. And here are their answers.so

Marketing 105