Brand Surgery ? excerpts from my Marketing Magazine article | In.
In the CEO Afterlife
FEBRUARY 5, 2011
But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon. It’s only at this stage that today’s customers are prepared to listen. This is fantastic advice. Gretzky, Gates, Zuckerberg: Can they see the Unseen? Did you like this? Share it: Tweet. About John.
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