Apparel Management Operations Travel 
Harvard Business Review
MAY 8, 2012
This week, Microsoft is announcing an unusual initiative that it hopes will change how the company operates: an internal fee on carbon. And this charge will, in theory, move managers to make greener choices. buying RECs for electricity and offsets for travel). Accountability throughout the organization.
Harvard Business Review
DECEMBER 20, 2016
I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth.
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