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9 Steps To Success with Your Home Business

Women on Business

Sometimes business was lost to brick and mortar operations because of the “unprofessional” assumptions people had about work-from-home professionals. There’s no bigger bottleneck in your operation than yourself. But it wasn’t long ago that working from home was not looked upon so keenly. Build A Team.

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Microsoft Taxes Itself

Harvard Business Review

This week, Microsoft is announcing an unusual initiative that it hopes will change how the company operates: an internal fee on carbon. As Microsoft takes on more of its customers' operations through cloud-based services, reliance on the utility grid creates real operational and price risk (from outages and volatile prices).

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How to Give Your Business Model a One-Two Punch

Harvard Business Review

Many were perplexed in late 2007, when Google announced they would build a mobile operating system, seemingly far afield of their core online advertising model. Disney's business models span the media, entertainment, toy, apparel, and travel industries. Technology companies have done this particularly well.

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Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

Harvard Business Review

TV ad expenditures and accounted for most of the e-commerce that year: Apparel, telecom, travel, pizza, and online services and content. To come to these, and other, conclusions, we constructed a massive dataset of television advertising in 2010 ( the year tablet sales skyrocketed ). billion in U.S.

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The Best Digital Strategists Don’t Think in Terms of Either/Or

Harvard Business Review

In the apparel industry, companies choose one path or the other between high-tech and high touch. It’s no coincidence that the Chief Algorithms Officer at Stitch Fix was formerly head of data science for Netflix, and its Chief Operating Officer, Julie Bornstein, was formerly CMO at Sephora. Size and speed.

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The Benefits of Hiring Your Best Customers

Harvard Business Review

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. There can be a lot of stress in this industry.

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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business Review

Alan Kurtz, MMC’s chief operating officer, was standing off to the side, and she moved to join him, but a racer intercepted her. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. “Do you work for Mendoza?” ” he asked, sounding annoyed.