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First Look: Leadership Books for February 2020

Leading Blog

Experimentation Works : The Surprising Power of Business Experiments by Stefan H. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. Running disciplined business experiments. In B2B and B2C?

Books 327
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Is it Easy to Open my Online Store?

Strategy Driven

There’s a lot happening online; from the purchase of clothes, accessories and groceries, buying and sending of gift items, flowers and audiobooks to booking plumbing services and many more, the eCommerce industry is taking over brick-and-mortar business models. Types of Online Stores.

Audience 117
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Understanding Marketing Jargon To Improve Your Business

Strategy Driven

This is essentially multilevel or a direct selling method where independent-agents distribute goods and services while simultaneously building and managing their own sales force by recruiting and training other agents. Toni Vans are a great example of individuals who have gained a level of success using this business model.

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10 Lessons That All New Business Owners Must Heed In The Modern Era

Strategy Driven

The thought of being in control of the entire business model may seem like perfection. You don’t have to be a tech-based business to appreciate the value of modern tech to your venture. The right facilities and automation can boost productivity, accuracy, and financial management. You Can’t Go It Alone.

Brand 119
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What's The Future Of Business By Brian Solis

Eric Jacobson

These are all words I use to describe Brian Solis' new book, What's The Future (WTF) Of Business -- Changing The Way Businesses Create Experiences. You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers.

B2B 54
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How B2B Companies Can Grow with Ecosystem Orchestration - SPONSOR CONTENT FROM ACCENTURE STRATEGY

Harvard Business Review

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 8
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Focus on Your Customer's Customer

Harvard Business Review

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game.

B2B 15