Strategy Driven

NOVEMBER 2, 2020

But this assumption is wrong, as technology and the world are constantly developing and evolving. And professional development cannot only benefit your career but your personal life too. On the other side, there might be many employees that want to develop more professionally but their employers do not see this as a necessity.

Development 66

Development Goal Efficiency B2B 66

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

APRIL 26, 2011

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MARCH 31, 2015

Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. No technology can help managers who are unable or unwilling to set goals.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JUNE 21, 2012

Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform. For the most part, they haven't yet developed the skills necessary to build such genuine engagement. Here are some of the possibilities for Facebook advocacy apps.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

NOVEMBER 28, 2012

There's no better place to get a sense of the potential downside of social media for business than in B2B sales environments. Sales managers are under a lot of pressure to get their reps to exploit interactive online technologies to the max, but that's a lot easier said than done. Developing leads.

Media 8

Media B2B Seminar Metrics 8

Harvard Business Review

JULY 29, 2015

Information technology, however, is one of those industries. It may be a long time before cloud transportation companies offer anywhere near the same variety that ownership can confer. Tomorrow, the best segment to own might be the B2B buyers who are buying at massive scale. Network effects will be critical to performance.

Industry 8

Industry Transportation Automotive Software 8