Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. Please consider the environment before and after printing this article.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. It was introduced with a film that drew the connection between the company’s heritage and its new position. Advertising Branding Marketing'

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

OCTOBER 14, 2015

Marketers’ demand for consumers’ attention has grown dramatically in recent years with the proliferation of new brands and products (remember when there was only one variety of Oreo?). In this ferociously competitive environment, companies need to know the best practices for capturing and retaining consumer attention.

Video 8

Video Advertising Audience Brand 8