In the CEO Afterlife

OCTOBER 30, 2011

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Here’s how the Fortis B2B team define themselves: Natural gas is our business. Competitive advantage is strategy’s ultimate purpose. In the CEO Afterlife.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Miles Anthony Smith

NOVEMBER 7, 2019

With a team of talented marketers, amazing creatives, and SEO experts, they create content that stands out in an industry overloaded with a content publication. By using influencer marketing, good people, and top-notch writers, they always strive to be one step ahead of the competition.

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

APRIL 18, 2019

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. While some time-tested tactics will still get you results in 2019, others could actually ruin your efforts and have you all the way back to square one. Narrow your Audience Down.

Content 50

Content Marketing How To Audience 50

Harvard Business Review

AUGUST 5, 2015

The AIDA model and its variants are the basis for sales funnels at many B2B firms. The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Don’t believe the hype.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Advertiser: ZoomInfo

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. New tactics to acquire data to reach marketing goals.

Report