Eric Jacobson

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Technology and innovation is only accelerating. Develop meaningful metrics. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. it's not slowing down.

B2B 55

B2B B2C Technology CRM 55

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. That starts with developing a deep understanding of how customers behave and make decisions. Collaborate around the customer decision journey.

Marketing 9

Marketing Guidelines B2C Analysis 9

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. Such service reinforces the brand and builds equity through increased loyalty. Think of Yahoo!,

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

DECEMBER 18, 2017

With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. “NASCAR is unique for the loyalty of its fans and the way that the entire sport comes together once a week,” says Nick Franza, Manager, Technology Integration and Development at NASCAR.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead. It’s going to take a combination of business innovation and personal responsibility.

Cost 8

Cost Marketing Content Media 8