Strategy Driven
SEPTEMBER 2, 2021
Supporting yourself with FAQs, chatbots, and fair returns policies will also help. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to. This means offering better payment options and smoother transactions. Your Approach To Operations Is Key.
Harvard Business Review
MAY 10, 2016
Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula.
Strategy Driven
JANUARY 31, 2017
Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon! Live, human support always beats FAQs and waiting for an email. Here are some tips for making it as user-friendly as possible. Don’t Leave it to the Machines!
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