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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Diversity is most important for business, the economy and quality of life. I have conducted many diversity audits of companies. I have seen corporate America embrace diversity in many practices, including the workforce and suppliers. Diversity is about so much more than human resources issues.

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Personal Needs vs. Customer Relationships

Strategy Driven

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. “What needs to be understood and managed are the contracts, norms and rules that underlie the relationship between a consumer and brand, and how a brand’s actions fit or violate those norms.”

Aaker 64
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The Big Picture of Business – The Fatal Flaws of Corporate Thinking

Strategy Driven

Every astute organization assesses the status of each branch on its Business Tree™ and orients its management and team members to meet constant changes and fluctuations. Managers, by default, see “band-aid surgery” as the only remedy for problems… but only when problems are so evident as to require action.