Remove Benchmarking Remove Chemicals Remove Innovation Remove Marketing
article thumbnail

Best Practices for Leading via Innovation

Harvard Business Review

Our study clearly shows that great leadership is a strong competitive advantage, with the top 20 BCL firms far outperforming the S&P 500 benchmark on shareholder returns. But some of the most interesting examples of innovation come from new additions to the BCL Top 20 list. Create a safe space for innovation.

article thumbnail

How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. The service provides benchmarks and insights to ensure sustainable, cost-effective improvements in blast performance.

B2B 8
article thumbnail

A Refresher on Discovery-Driven Planning

Harvard Business Review

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. ” Step 2: Do benchmarking. Not so fast. Where Did Discovery-Driven Planning Originate?