Harvard Business Review

NOVEMBER 25, 2013

This lack of an analytical approach has traditionally formed a barrier between marketing and finance. It doesn’t need to be complicated; in one company, a marketing department saved 20 percent after simply benchmarking the money they were spending on external agencies. They’re going to make ads and do whatever it is they do.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

SEPTEMBER 1, 2011

MBA finance majors learn early that trying to anticipate equity and commodity markets with such data is like trying to drive a car while only looking in the rear view mirror. Remember also that that most macroeconomic and corporate financial data provide only a snapshot on where things have been.

Benchmarking 13

Benchmarking Maslow Analysis Trends 13

Leading with Trust

MARCH 20, 2022

Doing the right thing often involves executing on such core values as integrity, loyalty, honesty, courage and fortitude. Something done or said due to substance abuse, succumbing to a bribe or fraud when finances are tight, or erupting under pressure and tearing down another human being can all lead to a complete loss of trust credits.

Ethics 95

Ethics Servant Leader Execution Survey 95

Harvard Business Review

AUGUST 5, 2014

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. That helped account managers focus their pitch on the client’s business issues and build rapport.

P&L 10

P&L Banking Marketing Call Center 10