Harvard Business Review

NOVEMBER 25, 2013

This lack of an analytical approach has traditionally formed a barrier between marketing and finance. It doesn’t need to be complicated; in one company, a marketing department saved 20 percent after simply benchmarking the money they were spending on external agencies. They’re going to make ads and do whatever it is they do.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

SEPTEMBER 1, 2011

Whether developing a new venture, managing an internal corporate innovation initiative, or working to develop globally successful product and service designs (my profession), nothing is more important than understanding what people need and desire in context of what the competition is providing. So what do you do?

Benchmarking 13

Benchmarking Maslow Analysis Trends 13

Leading with Trust

MARCH 20, 2022

Is it possible to help our people develop good character or do we simply accept that if they don’t have good character by adulthood, they never will? Doing the right thing often involves executing on such core values as integrity, loyalty, honesty, courage and fortitude. It’s what makes being human so challenging sometimes. Yes – 87%.

Ethics 95

Ethics Servant Leader Execution Survey 95

Harvard Business Review

AUGUST 5, 2014

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. That approach to linked metrics served as the basis for developing employee incentives, such as bonuses.

P&L 10

P&L Banking Marketing Call Center 10