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Under New Management

Leading Blog

the customer always come first? Putting employees first may be the best way to serve the needs of the customer. Profits are driven by customer loyalty, customer loyalty is driven by employee satisfaction, and employee satisfaction is driven by putting employees first.” Trust breeds more trustworthy behavior.”

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How Our Hotel Used Data to Make Our Laundry Service Glamorous

Harvard Business Review

By diving into the data, we were able to dramatically reduce customer dissatisfaction, increase customer loyalty, and develop new, differentiating service offerings. Figuring Out What Our Customers Wanted. The innovation team concluded that we were neither seeing nor valuing our guests’ clothing as they did.

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The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. That bonding role extends to other aspects of the business as well, such as delivering on products and services.

P&L 11