Strategy Driven

SEPTEMBER 29, 2023

Ethical business practices can be defined as a set of principles and behaviors that influence how a company conducts itself in relation to daily operations, interactions with others, and decision-making policies. Similarly, a key driver for customer loyalty is ethical practices. This is a win-win for everyone involved.

Ethics 106

Ethics Customer Loyalty Short-term Long-term 106

Harvard Business Review

AUGUST 5, 2014

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. Customer journeys are complex and crisscross the organization. Digital disruption has driven much of this shift.

P&L 11

P&L Banking Marketing Call Center 11

Strategy Driven

OCTOBER 5, 2012

No entity can operate without affecting or being affected by its communities. It is a bond of trust that, if violated, will haunt the business. Potlache is the ultimate catalyst toward Customer Focused Management. Potlache is a higher level of understanding of the business that breeds loyalty and longer-term support.

Loyalty 59

Loyalty Bottom-up Strategic Planning Bond 59