How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
The Barron's article mentioned that a 690 million euro convertible bond sale in February had bought Amazon some more time (the list was based on 1999 year-end data) — but that the company would still run out of cash in 21 months. That opportunistic approach to financial markets has defined Amazon since it went public in 1997.
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