Strategy Driven

APRIL 4, 2016

Separate the transformation or innovation team from the traditional part of the organization. Our job was to come up with innovative ideas to move our country forward and for that we needed the space to think and be creative. Build bonds to strengthen trust. But that’s also how business is.

How To 50

How To Chief Information Officer Tourism Politics 50

Harvard Business Review

MAY 16, 2016

Separate the transformation or innovation team from the traditional part of the organization. Our job was to come up with innovative ideas to move our country forward and for that we needed the space to think and be creative. Build bonds to strengthen trust. And so the turbulence continues.

Politics 10

Politics Chief Information Officer Tourism Environment 10

Harvard Business Review

OCTOBER 20, 2015

In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. People crave the kinds of meaningful moments, shared experiences and emotional bonds — or what I call “emotional souvenirs” — that brand homes can provide. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8